Client: Thrive Causemetics
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
I supported digital marketing and production for Thrive Causemetics, streamlining GIF creation by shifting from Photoshop to Premiere Pro with reusable templates cutting turnaround time and improving consistency. I also introduced automated masking workflows for product imagery, saving hours of manual work. In addition to workflow improvements, I helped design modular email templates and campaign layouts, ensuring assets were polished, on-brand, and optimized for performance across product launches and seasonal promos.
Ice Princess - Email
Designed a step-by-step email campaign for Thrive Causemetics, featuring custom GIFs created in Premiere Pro to visually demonstrate application techniques. Developed the full layout and visual design, balancing educational content with a clean promotional structure to drive product engagement and conversions.
Beauty Besties - Email
Designed email compositions for a Galentine’s Day-themed sale, presenting two distinct concepts for client review. One design embraced a heart-centric, gift-giving aesthetic, evoking warmth and sentimentality, while the other featured a clean, streamlined layout for a more modern approach. Both compositions balanced festive charm with clear promotional messaging, ensuring strong visual engagement while maintaining brand consistency.
Email Layouts
Created clean, modular email templates to streamline production and maintain consistency across Thrive Causemetics campaigns. These layouts were designed with flexibility in mind, allowing other designers to easily update messaging, products, and offers while staying on-brand.
Mask Out Products
Created a variety of clean, high-precision masks for cosmetic products, including smudges, swatches, and packaging elements. These masks were used across marketing materials, product pages, and promotional visuals to ensure flexibility across backgrounds and layouts.
