Client: Warner Bros. Games
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
I developed and executed multiple seasonal sale projects for Warner Bros. Games, including Fall, Winter, Halloween, and Franchise events across Steam and Nintendo storefronts. Each campaign was built from the ground up, featuring original layouts, custom treatments, and final asset delivery tailored to platform requirements. I independently created the designs, managing key aspects of the process—from composing layouts and selecting artwork to applying type treatments and adapting visuals. While I took the lead on the creative direction, I collaborated with my creative lead when needed to refine ideas and solve challenges.
The main challenge of these campaigns was crafting multiple distinct compositions within tight timelines, ensuring each visual direction felt fresh and aligned with its seasonal theme. I had to develop quick-turn designs, rapidly incorporate feedback, and maintain clear visual differentiation between versions. Of the multiple concepts created per campaign, the selected designs are shown below."
Reflection: These projects strengthened my ability to ideate and execute under tight deadlines while balancing aesthetic variety and production accuracy. I refined my approach to creative iteration, developing a strong understanding of how to navigate platform specifications while maintaining expressive, seasonal storytelling.
Fall Sale - Nintendo
Designed a clean and elegant storefront visual for the Nintendo Fall Sale, aiming to highlight featured titles while creating strong seasonal atmosphere. The bright autumn leaves were chosen to contrast vividly against a dark blue matte marble background, allowing the featured games to stand out clearly. The layout was kept minimal to maintain focus on the content and ensure clarity across multiple languages and storefront placements.
Halloween Sale - Nintendo
Created a playful visual for the Nintendo Halloween Sale that balanced seasonal themes with the platform’s tone. Rather than leaning into horror, the design embraced vibrant colors and stylized Halloween elements to complement the featured games’ artwork. The idea was to support bold character imagery while remaining fun, approachable, and on-brand for the games audience.
Autumn Sale - Steam
Designed a cohesive set of promotional banners for the Steam Autumn Sale, combining bold seasonal visuals with clean layout and strong brand presence. The design featured rich greens and oranges to evoke an autumn atmosphere while highlighting key titles and maintaining visual hierarchy across various banner sizes. Decorative foliage elements were used to frame the artwork without overwhelming it, allowing the game imagery and promotional messaging to stay clear and impactful.
Winter Sale - Steam
Designed a seasonal visual theme for the Steam Winter Sale, combining soft gradients, falling snow textures, and icy graphic elements to create a festive and inviting tone. The frosted edges and icicle details were used to frame the promotional content without overpowering the featured titles. This layout was built to scale across multiple banner sizes while maintaining legibility, contrast, and a winter atmosphere aligned with Warner Bros. branding.
