Client: ExtractCraft
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
Studio: The Platform Group
Role: Junior Art Director / Graphic Designer
Tools: Photoshop, Jira, internal CMS
For ExtractCraft’s Black Friday campaign, I developed a striking design system that prioritized clarity and visual impact. Bold discount tags, dynamic angles, and strong typography ensured key information was immediately attention-grabbing. A deep green background paired with vivid red accents created a sense of urgency while maintaining brand cohesion, reinforcing the promotional messaging with a balanced yet compelling aesthetic.
Reflection: This project strengthened my ability to create bold, urgency-driven visuals while maintaining brand cohesion.
Black Friday Sale - Email
Created promotional graphic for ExtractCraft’s Black Friday sale.
